Top 100 Ad Campaigns

I’m sure everyone has a couple of favorite ads that have stuck with them over the years. Check out AdAge.com’s list of the Top 100 Advertising Campaigns. We’ve listed the first ten here and you can read the rest at http://adage.com/century/campaigns.html

How many campaigns ring a bell?

1. Volkswagen, “Think Small”, Doyle Dane Bernbach, 1959

2. Coca-Cola, “The pause that refreshes”, D’Arcy Co., 1929

3. Marlboro, The Marlboro Man, Leo Burnett Co., 1955

4. Nike, “Just do it”, Wieden & Kennedy, 1988

5. McDonald’s, “You deserve a break today”, Needham, Harper & Steers, 1971

6. DeBeers, “A diamond is forever”, N.W. Ayer & Son, 1948

7. Absolut Vodka, The Absolut Bottle, TBWA, 1981

8. Miller Lite beer, “Tastes great, less filling”, McCann-Erickson Worldwide, 1974

9. Clairol, Does she…or doesn’t she?”, Foote, Cone & Belding, 1957

10. Avis, “We try harder”, Doyle Dane Bernbach, 1963

Post by Rachel von Wistinghausen

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GS Cookie Locator

No more stalking girl scouts and doing drive bys at your local market, the girl scout cookie app is here!

Post by Aimee Ellsworth

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Ad Weeks Best of 2011

Check out the best commercials of 2011 on Ad week

Cravendale’s “Cats with Thumbs” post by Wieden + Kennedy, London is hilarious.

Post by Aimee Ellsworth

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YouTube Exceeds 4 Billion Views A Day

The popularity of YouTube, owned by Google, is rising at an intense rate as views are up 25% from the last eight months. According to the article in AdWeek, about half the world’s population now watches a video every single day and an hour of video uploaded every second. That is approximately 3,600 seconds of video uploaded each second! Wow!

Post by Linsey Thompson

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Super Bowl XLVI is Not Just About the Game

On February 5th, 2012, viewers all over the world will tune to NBC to watch the Super Bowl XLVI.  While the game is the main event, viewers will also be paying close attention to the commercial breaks. Last year, the Super Bowl drew in approximately 111 million viewers.  To get a piece of this year’s airtime, companies will have to pay a hefty price. NBC has been selling 30-second spots for a whopping $3.5 million, some even around $4 million. With last year’s record-breaking viewership, it can be assumed that the companies feel their investment will pay off. Hopefully it does! Viewers can expect to see spots from Coca-Cola, PepsiCo, General Motors, Anheuser-Busch, Best Buy, CareerBuilder, GoDaddy.com, Volkswagen and more.

Volkswagen’s The Force spot, created by Deutsch LA, was a Super Bowl 2011 favorite. We can’t wait to see what’s in store for this year!

Source: http://www.adweek.com/news/television/auto-dollars-drive-nbc-super-bowl-sellout-137308

Posted by Rachel von Wistinghausen

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Guess Who’s in the Paper?

As we were flipping through the latest issue of the Orange County Business Journal, we were delighted to see Johnson Gray featured.  The article highlights our recent work with Mexican restaurant Acapulco.  We’ve been busy little Vikings as of late helping them with new marketing collateral.  Keep an eye out for it when you stop by the restaurant! 

Here’s what OCBJ has to say about Johnson Gray Advertising:

Acapulco Hires Irvine Shop to Tout Spiced-Up Menu
Parent Real Mex Preps for Chapter 11 Auction
By KARI HAMANAKA
Saturday, December 31, 2011

Irvine-based Johnson Gray Advertising Inc. is the new agency of record for Acapulco Restaurants Inc.

The account win comes as Long Beach-based Acapulco pushes new menu options in an effort to boost sales.

Johnson Gray was brought on to redesign in-restaurant signage and other marketing for the chain.

Ads will appear in Southern California publications beginning this month.

Signage inside restaurants will highlight new menu items.

Acapulco¹s parent, Real Mex Restaurants Inc., is based in Cypress and also operates the El Torito, El Torito Grill and Chevys Fresh Mex restaurant brands, among others. It is among the smaller of Real Mex¹s brands, with about 20 restaurants, mostly in California and Oregon.

The initiatives are similar to other programs rolled out at other Real Mex chains throughout last year at Chevys and El Torito.

Happy hour specials, three-course promotions and direct mailers were some of the tactics used by Real Mex at some of its chains to drum up more business.

The company filed for Chapter 11 bankruptcy in October and is in the midst of a restructuring. It¹s expected to go to auction later this month.

Post by Thomas Washburn

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Going Guerilla

Just imagine walking down the street and seeing these ads.

Posted by Thomas Washburn

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Merry Christmas from Johnson Gray!

Post by Thomas Washburn

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